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Privacy Policy

Last Updated: October 15, 2025

Your privacy is important to us!

This Privacy Policy explains how Otef ("we", "us", "our", "the Company") collects, uses, stores, and protects your personal information when you use our website (otef.co.il), order services, or contact us.

We are committed to protecting your privacy and maintaining your information in a responsible and secure manner. This policy complies with Israeli Privacy Protection Law, 5741-1981 and Israeli privacy protection regulations, as well as European GDPR regulations.

1 What Information We Collect

We may collect various types of information, depending on how you use the website and services:

1.1 Personal Information You Provide

When you contact us, fill out a form, or order services, we may collect:

  • Full name - for identification and communication with you
  • Phone number - for contact and service provision
  • Email address - for communication, sending quotes and updates
  • Business details - business name, field of activity, business needs
  • Messages and content - any content you send us through forms or email
  • Payment details - payment method information (processed securely through authorized payment providers)

1.2 Technical Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address - for security purposes and geographic analysis
  • Browser and device type - to optimize user experience
  • Pages you visited - to improve the website and content
  • Time and amount of website usage - for statistics and analysis purposes
  • Referral source - how you arrived at the website (Google, Facebook, direct link, etc.)
  • Cookies - small files saved on your device to improve browsing experience

1.3 Information from External Sources

In certain cases, we may receive additional details from legal sources such as:

  • Social networks (if you contacted us through them)
  • Payment service providers (for transaction verification)
  • Authorized business partners (only in cases where you gave explicit consent)

2 How We Collect Information

We collect information through the following means:

2.1 Website Forms

Contact forms, service order forms, newsletter signup form (if exists), and other website forms. All forms are secured and encrypted using SSL.

2.2 Direct Communication

When you contact us via email, phone, WhatsApp, or any other means of communication, we keep the information you provided for tracking and service provision purposes.

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to improve website user experience, analyze traffic, and measure marketing campaign effectiveness.

Types of cookies we use:

  • Necessary cookies: Essential for website functionality
  • Analytics cookies: Google Analytics - for website traffic analysis
  • Marketing cookies: Facebook Pixel, Google Ads - for tracking campaign effectiveness

You can block cookies through your browser settings, but some website functions may be affected.

3 Why We Use the Information

The information we collect is used for the following purposes:

3.1 Service Provision

  • To provide the services you ordered (website development, digital marketing, hosting)
  • To contact you for coordination, updates, and training purposes
  • To send quotes, invoices, and payment confirmations
  • To support you with any technical issue or question

3.2 Service Improvement

  • To analyze user behavior on the website to improve browsing experience
  • To develop new features and improve existing services
  • To understand which content is more interesting to visitors

3.3 Marketing Communication (with your consent only)

  • To send you promotions, updates, marketing tips, and news from the digital world
  • To offer you additional services that may interest you

Important to know: You can remove yourself from the mailing list at any time by clicking "Unsubscribe" in any email, or simply send us a request via WhatsApp or email.

3.4 Security and Fraud Prevention

  • To identify and prevent suspicious activities, fraud, or website misuse
  • To protect the website, servers, and information from cyber attacks
  • To comply with legal and judicial requirements

4 Information Storage and Retention

4.1 Where We Store Information

All information is stored on secure servers located in Israel or countries with similar or higher protection levels (European Union, United States with Privacy Shield).

4.2 How Long We Store Information

We store your information for the time required by law and/or for legitimate business purposes:

  • Active clients: As long as you are an active client or using our services
  • Former clients: A reasonable period after service termination, according to legal requirements (including accounting law and tax purposes)
  • General inquiries: A reasonable period for possible future service provision
  • Technical and analytical information: A reasonable period for analysis and service improvement purposes

After these periods, information may be deleted or stored anonymously.

4.3 Information Security

We employ advanced security measures to protect your information:

  • SSL encryption: All website communication is encrypted (HTTPS)
  • Daily backups: All information is backed up daily to a secure location
  • Access restriction: Only authorized and relevant employees can access information
  • Security updates: Servers and systems are regularly updated
  • 24/7 monitoring: Continuous monitoring to identify potential threats

5 Sharing Information with Third Parties

We do not sell, rent, or transfer your personal information to third parties for marketing purposes.

However, in the following cases there may be information sharing:

5.1 Authorized Service Providers

We may share information with third parties who assist us in providing services, such as:

  • Hosting providers: For website and server hosting (AWS, Google Cloud, Cloudflare, etc.)
  • Payment systems: To process payments securely (PayPal, authorized credit card processors)
  • Analytics services: Google Analytics for website traffic analysis
  • Marketing platforms: Facebook, Google Ads for displaying relevant advertisements
  • Email services: To send you updates and communications

All these providers are committed to maintaining information confidentiality and using it only for the purposes for which it was provided.

5.2 Legal Requirements

We will share information if required by law, court order, or official request from law enforcement authorities.

5.3 Business Transfer

In case of merger, acquisition, or sale of the business, information may be transferred to new owners, while maintaining all commitments of this privacy policy.

6 Your User Rights

You have full rights over your personal information! Here are your rights:

6.1 Right to Access

You are entitled to know what personal information we hold about you and to receive a copy of it. Simply send us a request and we will provide you with the information according to legal requirements.

6.2 Right to Correction

If your information is inaccurate or outdated, you have the right to request its correction. Contact us and we will update the details immediately.

6.3 Right to Erasure ("Right to be Forgotten")

You can request deletion of your personal information, subject to legal exceptions (such as document retention obligation for tax purposes). We will delete information not required by law according to internal procedures and legal requirements.

6.4 Right to Restrict Use

You can request to restrict the use of your information to specific purposes only (for example: not to send marketing mailings).

6.5 Right to Data Portability

You are entitled to receive your information in a structured and common format (such as CSV or JSON) to transfer it to another provider.

6.6 Right to Object

You can object to using your information for direct marketing purposes or customer profiling.

6.7 How to Exercise Your Rights

To exercise any of these rights, simply contact us via:

  • WhatsApp: 055-9966472
  • Phone: 055-9966472
  • Contact form: Through the website

We will handle your request according to law and within the timeframes stipulated therein.

7 Cookies and Tracking Technologies

7.1 What are Cookies?

Cookies are small text files saved on your computer or mobile device when you visit a website. They allow the website to "remember" you and your preferences on the next visit.

7.2 Types of Cookies We Use

Necessary Cookies:

Essential cookies for website functionality, such as saving your preferences, navigating between pages, and securing the connection. These cookies cannot be disabled without affecting website functionality.

Analytics Cookies:

Google Analytics - helps us understand how visitors use the website, which pages are most popular, where visitors come from, and how to improve the website.

Information is collected anonymously and does not personally identify you.

Marketing Cookies:

  • Facebook Pixel: Tracking effectiveness of Facebook and Instagram campaigns
  • Google Ads: Tracking conversions from Google advertising

These cookies allow us to show you more relevant advertisements across the internet.

7.3 How to Manage Cookies

You can block or delete cookies through your browser settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy and security → Cookies and site data
  • Safari: Preferences → Privacy → Block cookies
  • Edge: Settings → Cookies and site permissions

Please note: Blocking certain cookies may affect browsing experience on the website or prevent access to certain features.

8 Minors and Privacy

This website is intended for adults aged 18 and over. We do not knowingly collect personal information from minors under 18.

If you are a parent or guardian and become aware that your child has provided us with personal information without your consent, please contact us and we will delete the information immediately.

9 Transfer of Information Outside Israel

Some of our providers (such as Google, Facebook) may store information on servers located outside Israel, mainly in European Union countries and the United States.

We ensure that all such information transfer is done according to international information protection standards (GDPR, Privacy Shield) and only to companies with high security levels.

10 Changes to Privacy Policy

We reserve the right to update this privacy policy from time to time to reflect technological, legal, or business changes.

In case of material change, we will publish a prominent notice on the website or send an email notification to active clients.

The last update date appears at the top of this document. We recommend checking the policy from time to time to stay updated.

11 Complaints and Inquiries to Privacy Protection Authority

If you believe we are violating your privacy rights or have a complaint on this matter, please contact us first so we can address the issue.

If you are not satisfied with our response, you are entitled to file a complaint with the Privacy Protection Authority in Israel:

Privacy Protection Authority, Ministry of Justice

Address: 2 Kaplan Street, Government Quarter, Jerusalem

Phone: 02-6467806

Email: privacy@justice.gov.il

Website: gov.il/privacy

Questions About Your Privacy?

We're here to help! If you have questions, concerns, or requests for clarification about the privacy policy, contact us.

Contact Us Now

055-9966472 | WhatsApp

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